Sri Lanka Tourism, in collaboration with industry stakeholders, launched ‘Island Escapes’, a new travel campaign to promote the country as a year-round destination to boost arrivals during lean months.
This is the first time that a planned and comprehensive country promotion is being launched in the country with an investment of Rs. 65 million and with the active participation of 33 industry stakeholders. Island Escapes is initiated and implemented by the Sri Lanka Tourism Promotional Bureau (SLTPB) along with three associations representing airlines, hotels and destination management companies (DMCs). The participating airlines, which include Sri Lankan Airlines, Emirates and Qatar, will be offering special rates on airfares as well.